Define the fields of digital marketing and e-commerce

Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist

Explain the concept of a marketing funnel

Understand the elements and goals of a digital marketing and e-commerce strategy

Recognize strategies to build brand awareness among potential customers

Explain the purpose of SEO (search engine optimization) and essential SEO terms

Optimize website content for SEO

Understand search engine marketing (SEM) and how it benefits businesses

Define social media marketing and describe its purpose

Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising

Define the goals of a social media campaign

Write, design, and repurpose engaging content for social media

Understand how email marketing fits into a digital marketing strategy

Write effective email copy, subject lines, and preview text

Test, execute, and optimize an email marketing campaign

Measure and analyze email campaign results

Define media planning and strategies

Describe what defines a successful marketing campaign

Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy

Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights

Understand essential e-commerce strategies and practices

Explain what e-commerce stores and platforms are and how they work

Create an engaging customer experience online using best practices

Set up a mock e-commerce store using Shopify

Identify common strategies for building customer loyalty in e-commerce

Successfully manage client relationships and measure satisfaction

Find, apply for, and prepare for interviews and jobs

Put together a portfolio and/or resume to present to employers