Critique the role of advertisements and corporate funding in the development of search

Compare and contrast the functionality of search engine algorithms updates

Write your own content for a website that will improve search results

Develop an optimization strategy following best practices for a client to implement to help increase their ranking

Complete a competitive analysis on a webpage

Interpret brand recognition through social media

Create sitemaps and robot.txt files, plan redirects, and manage site errors

Use a variety of SEO tools to conduct an audience analysis and develop personas of your ideal buyer

Use keyword research to select best keywords to optimize your website in search results

Examine how to analyze, organize, create, and build content utilizing various strategies

Use best practices to develop a high quality local SEO approach

Develop a solid approach for achieving a productive and successful relationship with your client

Use content marketing campaigns to drive higher SEO rankings

Build relationships with influencers to help build your audience

Create influencer relationships and collaborations

Analyze data to see which content gets the most shares

Create an SEO Pitch

Prepare and perform a competitive analysis

Analyze and create a keyword map

Create a final report of your findings and recommendations for SEO and present your recommendations to your client