Understand the landscape of traditional, digital, and social media marketing

Understand the major social media platforms, how they function, and what role they play in marketing

Create SMART goals, identify KPIs, and define your target audience and their customer journey

Choose the right social media platforms and learn how to create social media policies

How to establish and manage a social media presence

How to create a brand, tone, and voice for a social media presence

How to manage a content calendar for a social media presence

How to evaluate the performance of content on social media and how to iterate on that performance

How to evaluate on which platforms to run social media ad campaigns and what makes an ad effective

How to craft compelling and effective visuals and copy for social media ads

Build an ad directly from your Facebook business page and your Instagram business account

Write a creative brief and create a social media ad

Structure campaigns in Meta Ads Manager

Build an ad that aligns with your marketing objectives and target it to your intended audience

Set a budget, placement, and schedule for your ads in Meta Ads Manager

Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models

Implement an A/B test to optimize your campaign

Analyze dashboards and evaluate the ROI from your social media marketing efforts

Present and communicate the results of your campaign to a team

Present and communicate campaign results to a team

Become certified as a Meta Digital Marketing Associate